BREAKING: Barron Trump, 19, launches Yerba Mate herbal tea company near Mar-a-Lago

PALM BEACH, FLORIDA: Barron Trump, the 19-year-old son of President Donald Trump and Melania Trump, is entering the beverage industry as a director of a newly formed lifestyle drink company focused on yerba mate, according to a Daily Beast report citing business registration documents first reported by Newsweek.

The venture marks another step into the private sector for the New York University student, signaling growing entrepreneurial ambitions beyond his previous involvement in real estate and cryptocurrency-related projects.

Barron Trump enters lifestyle beverage business
Business filings show Barron is listed as a director of Sollos Yerba Mate Inc., a company incorporated in Delaware in December 2025 and later registered in Florida in January 2026. The filings indicate the company was launched with $1 million in capital.

The business was also registered with the Securities and Exchange Commission in January under the name Soulstice Inc., using the same address and listing the same directors.

Yerba mate is a traditional South American herbal tea known for its caffeine content and perceived health benefits. The drink has gained popularity in the US as consumers increasingly seek alternatives to coffee and energy drinks.

A LinkedIn page for Sollos describes the venture as “a lifestyle beverage brand built around yerba mate and clean, functional ingredients.” The company’s website, currently password-protected, features the tagline, “It begins where it ends.”

Company linked to Palm Beach and Mar-a-Lago area
The filings list the company’s headquarters at a 4,500-square-foot property in Palm Beach, Florida, near President Trump’s Mar-a-Lago estate.

Alongside Barron, four other directors are named in corporate documents: Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez. Several of the individuals are described as former classmates and young entrepreneurs who reportedly paused their university studies to focus on building the company.

Young Trump expands entrepreneurial portfolio

Barron is a sophomore at New York University’s Stern School of Business and reportedly spent part of last summer developing business ideas.

In 2024, Barron launched a real estate company that was later dissolved just days after Trump won the presidential election. He is also listed as a co-founder on the website for World Liberty Financial, the Trump family’s cryptocurrency venture.

The family-backed crypto token WLFI has declined steadily since its launch in September.

Barron’s growing list of business ventures has drawn attention as he balances college life with entrepreneurial pursuits. While he keeps a low public profile, his involvement in drinks, real estate, and crypto places him among young founders building careers outside formal political roles, even as his family remains highly visible in public life.