BREAKING NEWS: Why the Princess of Wales’ Early-Childhood Foundation’s £100,000 Study on Kids and Screens Could Be a Game-Changer

The Princess of Wales is once again putting early childhood at the center of the national conversation — this time with a groundbreaking £100,000 study into how digital devices are shaping the lives of young children. As screens become part of everyday family life, her Early Childhood foundation is asking the question every parent has wondered: What is all this constant digital noise really doing to our kids? The research will explore “technoference” — those moments when phones, tablets or notifications interrupt the crucial face-to-face connection children need for healthy emotional and social development. It’s an issue the Princess has called an “epidemic of disconnection,” and one that families everywhere are beginning to feel more deeply as technology becomes harder to put down. By investing in this study, the Princess isn’t pointing fingers — she’s searching for real answers, practical guidance, and ways to help parents navigate the digital world with confidence, not guilt. This could be a major turning point in how we understand early childhood development in an age where attention is constantly divided. And the surprising insight behind why this study was launched now is something every parent will want to hear.