Jason Kelce Calls Hatchimals ‘Magic’ as the Toy Makes a Comeback.

Hatchimals, the beloved interactive toys that took the world by storm in 2016, are making a major comeback — and even NFL star Jason Kelce is captivated by their “magic.”

For those who might need a refresher, Hatchimals are plush toys encased in eggs that “hatch” when children interact with them, creating an experience that blends surprise and play. The creatures inside require attention and care, with each one featuring its own personality and behaviors that evolve over time.

This interactive element made Hatchimals a must-have holiday gift during their initial release, with parents and kids alike getting swept up in the excitement of watching their Hatchimal come to life.

Jason Kelce, the standout center for the Philadelphia Eagles, recently weighed in on the toy’s charm, calling them “magic.” The NFL star’s endorsement highlights the universal appeal of Hatchimals, which, while originally targeted at younger audiences, have found a special place in the hearts of many — even adults who remember the frenzy of their original launch.

Kelce’s remark emphasizes the nostalgic factor that many people associate with Hatchimals. For kids who grew up during their first wave of popularity, the toys became a symbol of holiday joy, surprise, and wonder.

Now, with their return, those same kids (now adults) may be ready to relive that magic, whether as collectors or parents introducing their own children to the experience.

The Return of Hatchimals

After their initial success, Hatchimals seemed to fade into the background for a while, with new toy trends taking over. However, in 2024, the brand has made a triumphant return, reigniting excitement among old fans and introducing the magic to a new generation. With updated features, new creatures, and fresh surprises, Hatchimals are back to captivate audiences and recapture the hearts of those who fondly remember the thrill of watching an egg crack open to reveal a cuddly new friend.

Why the Comeback Matters

The toy industry has changed dramatically since Hatchimals first arrived, with technological advances and new types of interactive toys dominating the market. Yet, the charm of Hatchimals hasn’t faded. Their ability to engage children in imaginative, tactile play — far from the screen-driven experiences of many modern toys — gives them a special, almost nostalgic place in the hearts of both parents and kids.

For Jason Kelce and others, calling Hatchimals “magic” is more than just a playful comment — it’s a recognition of the genuine wonder they bring to playtime. Whether you’re a fan from the first wave or someone experiencing the Hatchimal magic for the first time, it’s clear that these toys still hold a special place in the world of childhood wonder.