Samuel L Jackson, dressed as uncle Sam, introduced Kendrick Lamar for the 2025, super bowl half time show-a powerful show

At the Super Bowl LIX halftime show on February 9, 2025, at Caesars Superdome in New Orleans, actor Samuel L. Jackson made a memorable appearance dressed as Uncle Sam, the personification of the U.S. government. He introduced Kendrick Lamar’s performance, setting the stage for a powerful and politically charged show.

Lamar’s performance featured a medley of his hits, including “Squabble Up,” “Humble,” “DNA,” and “Not Like Us.” The show was marked by its powerful storytelling and community-focused themes, continuing Lamar’s success and further solidifying his impact on the music industry.

The performance was noted for its ambitious blend of artistry and statement, with dense lyrics and layered flows creating a mix of concert and theatrical performance. Highlights included teasing and then performing “Not Like Us,” a track dissing Drake, which added an element of defiance and controversy. The performance ended on a contentious note with Palestinian and Sudanese flags raised on stage, questioning if it was an organic protest or part of the act.

Samuel L. Jackson’s portrayal of Uncle Sam added a layer of cultural commentary to the performance, symbolizing the U.S. government and its complex relationship with African American communities. His introduction set the tone for a halftime show that was both entertaining and thought-provoking